Sketch. is a multi-brand store located in a beautiful, monumental building in the city center of Maastricht, NL. Here you will find a perfect mix of international fashion brands for both men and women. But you will definitely want to come in for the interior as well!
Ontwerpbureau Reiters (also located in Maastricht) offered Sketch. the complete package from Identity design + Visual concept + Interior design + Styling + Branding & Communication, and they did a hell of a job. This is probably the reason there is a Dutch saying that all the good comes from the south.
As the name Sketch obviously means something, Ontwerpbureau Reiters proposed to integrate it into the identity and interior design. They zoomed in at some sketches and used these lines in the visuals on packaging and other communication expressions. They also brought back the sketch lines in the interior concept. When you step back and take a wider view at the clothing racks you see the sketch lines.
But the biggest brand feature is to be found in the PANTONE color Blue 072. This color elicits an emotional reaction. It attracts and absorbs. Also the color is used in the interior as well as the communication expressions. We also think it refers to the classic ballpoint pen that has been used for many sketches over the years.
To finish it all up: our Aurora ring lights were integrated in the design and we are proud to be part of this beautiful store in such a bright way!
All images are: © property of photographer Guy Houben, Ontwerpbureau Reiters & Sketch. Store
For more information about the venue: Sketch.Store
For more information about the interior designer: Ontwerpbureau Reiters