Azzurro – Four Clothing

JSPR was commissioned by Azzurro Group Amsterdam for a ‘carte blanche’ conceptual design of a new multi-brand store for men located on Amsterdam’s luxury shopping street, the P.C. Hooftstraat.

The client wanted the three level building, measuring 240 square meters, to be divided into three different experiences where they could showcase a boy toy collection running from Alexander McQueen and Balenciaga, Common Projects to Vans Vault and gadgets such as high design cameras and luxury headphones.

The three levels were divided into a street style basement, fashion ground level and a tailor-made luxury Hollywood style at the first floor. The overall design and colors are very basic and all based on a steel frame which flows through the whole store, from the basement to the top floor. The frame acts as a guide through the three levels and connects the different styles. Fixed to the frame are store furniture such as display cases,  shelves, glass domes and decorative lighting including old-fashioned bulbs and custom-made neons.

In addition, every floor has its own remarkable pieces such as custom steel cabinets, changing rooms fully covered in mirrors, full rubber counter tops, messing mini bars /display cases and JSPR’s Cubics as a sneaker wall.