News

11.09.2017

Aurora’s at Sketch.Store

Sketch is a multi-brand store located in a beautiful monumental building in the city center of Maastricht, the Netherlands. Here you will find a perfect mix of international fashion brands for both men and women. But you will definitely want to come in for the interior as well!

Ontwerpbureau Reiters (also located in Maastricht) offered Sketch. the complete package from Identity design + Visual concept + Interior design + Styling + Branding & Communication, and they did a hell of a job. This is probably the reason there is a Dutch saying that all the good comes from the south.

 

As the name Sketch means something, Ontwerpbureau Reiters proposed to integrate it into the identity and interior design. They zoomed in at some sketches and used these lines in the visuals on packaging and other communication expressions. They also brought back the sketch lines in the interior concept. When you step back and take a wider view at the clothing racks you see the sketch lines.

But the biggest brand feature is to be found in the PANTONE color Blue 072. This color elicits an emotional reaction. It attracts and absorbs. Also the color is used in the interior as well as the communication expressions. We also think it refers to the classic ballpoint pen that has been used for many sketches over the years.

 

We are honoured that Ontwerpbureau Reiters ánd Michelle and Luc from Sketch. Store chose for our Aurora collection to decorate their interior.

The Aurora is a circular design by JSPR’s head designer and founder Jasper Van Grootel. In his opinion, the combination of anodized aluminum and retro fairground lights makes this design elegant and playful at the same time. The circular, heavenly light now adorns many venues such as bars, restaurants and hotels but also comes to right in retail atmospheres as these images show.

 

For Aurora-lovers with some more space: a huge bright object can be created by hanging several Aurora’s in or next to each other. Or: Use the Aurora as wall-light with our wall-brackets. Due to its many possibilities, this elegant fixture is secretly one of our favorites!

Available in the colors Black, Silver, Champagne, Gold and soon our new color: bronze!

All images are: © property of photographer Guy HoubenOntwerpbureau Reiters & Sketch. Store
For more information: Ontwerpbureau Reiters &  Sketch. Store